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		<title>Changed Your Google-Required Privacy Policy Yet?</title>
		<link>http://eprofitnews.org/470/changed-your-google-required-privacy-policy-yet/</link>
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		<pubDate>Tue, 17 Mar 2009 23:45:56 +0000</pubDate>
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		<description><![CDATA[Just in case you missed it, Google has recently specified that Adsense publishers MUST have an approved privacy policy. Here&#8217;s their March 13th email: Hi, We&#8217;re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site&#8217;s privacy policies. You&#8217;ll [...]]]></description>
			<content:encoded><![CDATA[<p>Just in case you missed it, Google has recently specified that Adsense publishers MUST have an approved privacy policy. Here&#8217;s their March 13th email:</p>
<p><em>Hi,</p>
<p>We&#8217;re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site&#8217;s privacy policies. You&#8217;ll also see some new options on your Account Settings page.</p>
<p><strong>Interest-based advertising</strong> will allow advertisers to show ads based on a user&#8217;s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. &#8220;sports enthusiast&#8221;).  To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network.  As an example, if they visit a number of sports pages, we will add them to the &#8220;sports enthusiast&#8221; interest category.  To learn more about your associated account settings, please visit the AdSense Help Center at <a target="_blank" rel="nofollow" href="http://www.google.com/adsense/support/bin/topic.py?topic=20310">http://www.google.com/adsense/support/bin/topic.py?topic=20310</a>.</p>
<p>As a result of this announcement, <strong>your privacy policy will now need to reflect the use of interest-based advertising.</strong> Please review the information at <a target="_blank" rel="nofollow" href="https://www.google.com/adsense/support/bin/answer.py?answer=100557">https://www.google.com/adsense/support/bin/answer.py?answer=100557</a> to ensure that your site&#8217;s privacy policies are up-to-date, and <strong>make any necessary changes by April 8, 2009. </strong> Because publisher sites and laws vary across countries, we&#8217;re unfortunately unable to suggest specific privacy policy language.</p>
<p>For more information about interest-based advertising, you can also visit the Inside AdSense Blog at <a target="_blank" rel="nofollow" href="http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html">http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html</a>.</p>
<p>We appreciate your participation and look forward to this upcoming enhancement.</p>
<p>Sincerely,</p>
<p>The Google AdSense Team</em></p>
<p>***</p>
<p>One easy way to do this is to use <a href="http://www.freeprivacypolicy.com">http://www.freeprivacypolicy.com</a> and then add a paragraph titled &#8216;Interest based advertising&#8217; where you share the above information from Google about the Dart cookie. </p>
<p>The only snag is&#8230; if you&#8217;ve got 10 or 20 sites that run Google ads, you&#8217;ve got a bit of updating work to do. But that&#8217;s better than risking Google dropping you from their database&#8230; because that&#8217;s what happens when they find you outside of their policies. <strong>You not only lose any ad revenue from that particular site, but the offending site also disappears from Google search results</strong> AND you risk losing your account with Google &#8211; in which case I assume that all your sites would disappear from the Google search results. Ouch.</p>
<p><strong>My advice: Dont risk it. Update your privacy policy before April 8th.</strong></p>
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