Before becoming involved with something of this nature, you might want to ask a few questions in order to determine whether this is the type of link building that you feel comfortable doing. Considering the mess that can come about from a poorly executed cooperative link building effort, you’ll want to make sure that you keep the following tips in mind if you’re considering this.

Establish which methods are being employed by others, and let everyone know which ones you’ll be using.

If you’re lucky enough to have a smart client, this should be a well-planned link campaign where everyone brings a different strength to the table, but it’s best not left to chance.

For example, if one team is doing a big content release and you’re working on emailing and asking for links, time it so that you’re pointing to their new content. For large campaigns, you can move faster if there are more hands on deck. If you can work together, you benefit from bouncing ideas off each other. There can be several different types of link building going on at once (content writing, social media promotions, emailed link requests, etc.)

Some people excel at different forms of link building than others, and if you put together an ace team, your results should be stellar.

Communication within the various groups is an absolute must if you want to avoid stepping all over each other and entering into deals with the same site from different angles.

It is also important to identify pages that are generated through Flash or a JavaScript, as Search Engines cannot read Flash pages nor can they read the links embedded within Flash. These are some of the tricks unethical webmasters use. While such a site may claim to have placed a link to your Web page, in effect they are not giving you any benefit.

Want to know more about link building campaign? P2W2 gives you the most useful techniques for linkbuilding.

Link building is not about publishing a link directory, it’s not about swapping links with as many other websites as possible, it’s not about search engine optimization and it’s not about boosting your Google Page Rank.

While covering several angles is definitely a smart marketing move, it also can lead to a bit of confusion on the part of each person involved as to how exactly to determine whether or not results (good or bad) have come from his or her own specific efforts. Hopefully your client is measuring ROI as well, but it’s definitely best if you do keep track of your own results.

An effective link building strategy is not, “I’m looking for 50 links from websites with a minimum Page Rank of 5″ but rather, “I want 50 links from the most important information websites that my customers and potential customers regularly use.”

An algorithm called “Applied Semantics” algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page. The Applied Semantics determines the industry relevance of a page within a site. Applied Semantics estimates the industry segments that are relevant to a particular page.

Linkbuilding is still the holy grail for the newbie internet marketer. There are so many ways to do it and so few ways to do it right. 90% of people in forums seem to be going down the wrong road and educating people who want to take short cuts to top rankings is almost impossible.

It may not be something that you’re comfortable doing, for whatever reason. If you have expectations in place (such as open communication and honesty) then you may find it difficult to deal with this situation if you’re not “allowed” to speak to other parties. In some cases, you won’t have a clue that others are working on the same campaign, for example.

If this isn’t something you can handle, don’t get involved. If you are involved and then find out after the fact, just do your best to work around it.

Learn more about outsource link building. P2W2 shows how to increase page rank.