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Jump Start Internet Marketing Strategies Through P.T.A.

March 10th, 2010

There are very few authors, speakers, or businesses that can be successful without using the Internet as part of their marketing plan.  But the fact of the matter is, most people may use the Internet to find the products and services they need, but have no idea how to use it for their own profitability. 

Like many others, you may find the Internet overwhelming and have little concept where you should start in the whole process. 

Whether you are an author, speaker, or small business owner, the steps you will take to be successful on the Internet are the same, and have changed little over the past 15 years!  The problem is that most educational resources on Internet marketing tell you a piece of the process without identifying where on the timeline it falls or how it fits into the rest of the process. 

Try to avoid getting hung up on any particular strategy until you fully understand your P.T.A., which is the foundation for success on the Internet:

P:  Plug-In

Identify where you are in the Internet marketing process and “plug-in” to the process.  Are you a complete beginner?  Or do you have some knowledge, but can’t seem to tie it all together?  Identify where you are, then plug-in to the tools and resources available to you to meet your particular needs. 

T: Team-Up

The next step is key to success for speakers, authors, and small business owners to succeed, and that is to find a team that will help you implement the process.  The success of your business relies on you being out doing your thing, not sitting at a computer trying to learn everything there is to know about Internet marketing (unless you are, actually an Internet marketer by trade).  And most people’s strategy of hiring a random website designer from Craigslist or oversees just because they don’t cost much rarely works. 

Your aim is to find outsourced help that takes time to learn about your situation and needs, as well as demonstrates a high level of knowledge of all areas of Internet marketing.  You need to start now to form a devoted team that will be at your side for years to come to help you with technical challenges and smart, calculated Internet marketing planning for your business or service. 

A:  Accelerate

If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success.  Learning a bit of this and a bit of that will have no result until you have plugged into your place in the process and found a team to help get you there.  Once you have done that, your business success from the Internet will start to fly. 

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.



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