How To Start A Personal Training Blog To Attract Clients Quicker Than You Think
January 28th, 2010How to Start a Personal Training Blog to Attract Clients should be part of your business plan if you are a personal trainer. A blog is short for web log. It is a great way to establish your online presence. A blog is not a website but you can use a blog in the same way as a website to promote your business. A blog has many advantages over a website.
A blog is easier to build than a website. And you can use free blogging services so you will not have to pay for hosting space like you would with a website. A website can be challenging to build if you have not done so before. And if you pay someone to do it for you it can be expensive. But you can build your own blog.
You can find several free online lessons on how to build a blog. You can believe it or not be up and running your own blog in less than thirty minutes. If you are familiar with using a word processor you can easily keep your blog updated.
Search engines love blogs. Search engines rank sites on the internet according to new and fresh relevant content. If you post everyday on your blog, which you should commit to doing, your blog will rank high on the search engines. This means when people search online for terms related to personal training or personal trainer your blog is more likely to come up on the results pages verses a website on the same subject that is static; one that does not have any fresh content.
You can blog about fitness tips and diet tips. You will establish yourself as the expert in physical training as you offer valuable content to your blog visitors. You will have your contact information on your blog like you would if you had a website. But because people will see new content each day on your blog you will have more traffic than a static website. They will be more likely to contact you because they are on your blog regularly.
Also have an about yourself page on your blog to list your qualifications. Post fitness tips and information on how you help people get in shape and better their lives through health and fitness. And try to make a post if not every day then at least three to five times a week.
You can also offer discounts to regular visitors to your blog site. You can ask people to contribute to your blog. You can ask them what the most challenging part of getting into shape is; asking for them to contribute gives them a sense of community. As they connect with you through your blog they will be more likely to seek your personal training assistance.
Once you have your blog up you can then go to online forums that people looking to lose weight and get into shape visit. Do not go on these forums to promote your business. Instead go on with the plan to help others looking for answers to their training questions. Then you can put a link to your blog in the signature section of your forum post. As people read your forum answers they will want to know more about you and visit your blog. You might pick up some new customers with your forum posts.
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Tags: Blog, Blogging, Online Marketing

