Changed Your Google-Required Privacy Policy Yet?
March 18th, 2009Just in case you missed it, Google has recently specified that Adsense publishers MUST have an approved privacy policy. Here’s their March 13th email:
Hi,
We’re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site’s privacy policies. You’ll also see some new options on your Account Settings page.
Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.
As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site’s privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we’re unfortunately unable to suggest specific privacy policy language.
For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.
We appreciate your participation and look forward to this upcoming enhancement.
Sincerely,
The Google AdSense Team
***
One easy way to do this is to use http://www.freeprivacypolicy.com and then add a paragraph titled ‘Interest based advertising’ where you share the above information from Google about the Dart cookie.
The only snag is… if you’ve got 10 or 20 sites that run Google ads, you’ve got a bit of updating work to do. But that’s better than risking Google dropping you from their database… because that’s what happens when they find you outside of their policies. You not only lose any ad revenue from that particular site, but the offending site also disappears from Google search results AND you risk losing your account with Google – in which case I assume that all your sites would disappear from the Google search results. Ouch.
My advice: Dont risk it. Update your privacy policy before April 8th.
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