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If you hadn’t heard the rumors, Google is getting their search algorithm patented. The US Patent and Trademark Office Application document contains a lot of things that would be an interest to those doing SEO training. For example, link spamming was discussed rather extensively in the application. The United States Patent Application (#0050071741) has set broad restrictions on aggressive link building which I support ever since of the advent of Linking Psychosis.

SOME OF MY SEO ANALYSIS OF GOOGLE’S ALGORITHM:

But what I have noticed about the document is how they assign the merit of web pages by by putting premium on its popularity over time. I don’t agree with this notion that popularity ought to be seen as having a superior significance but this seems to be what the states.

ADVERTISING DISPLAYED ON YOUR WEB-SITE AFFECTS YOUR RANK AS WELL

One more interesting item in the application is the manner in which they will rank a website based on which varieties of advertisements are found on your site. Thus, if a well-known advertiser like Amazon placed an ad on your page, then your website will be ranked highly. That’s good news for websites that get to have highly popular companies place ads on their pages. But the odd thing is that what if you have specific services or products available in your website, would you run an Amazon advert for the same products or services just to receive higher ranking? Can you imagine promoting  the competitor’s products or services just to rank higher on search engines? Come to think of it, I wonder how Google will select the online business who will provide the increase in rankings to the websites where their ads are displayed. To me this is simply ascribing additional value to being large and famous rather than examining the feature and relevance of a website. The application also speaks of precedent data in relation to a website ranking in a given point of time, emphasizing how its popularity abruptly increases specially when it comes to website visitors whenever there is a news coverage about the said website and the way it basically modifies its rankings.

One more aspect that needs mentioning is determining the value of pages based on user maintained and generated data that scans through your browser’s bookmarks and favorites. Now that makes me question if this algorithm element is within the boundaries of user privacy. Would you allow Google to crawl into your computer and see what sites you have bookmarked and saved in your ‘favorites’ folder?

CAN THE AGE OF A DOMAIN AFFECT GOOGLE SEO?

In addition, Google will also take note your browser’s cache files as a method of knowing the value of a website. The document also states that search engines will examine cookies to find out the changing attraction (could be upward or downward) of a particular web page. This could also be against the limits of privacy as well. The application document also has provisions on imposing additional burdens on recently built websites by assigning them poor rankings for a long period of time. For algorithms that are not seen and for long term purchases of domain names, the application document maintain that “certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.” If that’s the case, then it becomes advantageous to basically expand the lifetime of your domain name registrations and it will assure you of improved ratings than those who have registered for a shorter period.. If approved, this will also change the domain name market since domain name registrations will become a valuable element in a regulating a website’s ranking. This application may well result in domain names being be bought and sold rather than being left to expire at the end of their registration periods. Do we see the selling of domain names as becoming a rewarding business? We’ll see over time if that happens.

INDIVIDUALS COMMENCING TO UNDERSTAND SEO OUGHT TO KEEP THIS IN MIND:

The patent application paper also includes that it will be penalizing sites that are associated with ‘illegitimate’ domains. I hope they obtain a method to determine if the links are from competitors that desire to discredit a site by deliberately linking the competitors’ sites to ‘illegitimate’ domains. With all this buzz about links related to quality page rankings, it looks like older content will suffer a lot because it is not new and as a result it will likely be on the losing end when it comes to getting new links. However if the content is still valuable and relevant then to some extent it could still get links to it. In the case of anchor text, the patent application Unique Words, Bigrams, and Phrases in Anchor Text are crucial factors in determining rank. This means that if links accumulate, they would vary as to how website owners link to a document. Some of them would use the document’s URL to embed the link, some others would use “Blog This” link from Google’s blog site Blogger to get the page title among so many other ways to link a document.

BETTER CLICKTHROUGH RATIOS AFFECT GOOGLE SEO:

One last significant entry in the application document is the ‘clickthrough’ statistics that Google determines from their search engine results that confer sites higher rankings if they get high ‘clickthrough’ ratios from the Google Search Engine Results Page. The document states that Google has the capacity to verify the number of times that a site is selected from the search results page including the amount of time that users spend looking at the document in the link. This is how Google gets some of the data on the way a page is ranked. With all the interesting things mentioned in the patent application document, I sense it would be a lot more exciting to hear the people’s responses to the content of the document. So get ready to hit the forums and see what the people have to say.

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