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Tips On How To Start An Internet Business – The First Step

January 15th, 2011

The great majority of web sites are most likely going to fail before they’re even built. Why? Simply because people building sites almost always put the cart before the horse. Actually, most do not actually include the horse.

Evolution of your Website

New sites observe a standard evolutionary process.

1. The first stage entails slaving over the design of the site to get simply the right look;

2. The second stage is the publication of the website;

3. Third comes the first thought about how to get traffic to the site;

4. Fourth, the discovery of pay-per-click options;

5. Fifth, the pursuit of PPC campaigns and realization of sales!;

6. Sixth, the “misery stage”, happens with the realization that sales are being made at a loss!;

7. Frustration, frustration, frustration;

8. The “extinction stage” – With success seeming impossible, the PPC campaigns are closed and the site simply sits there.

Does any one of this seem familiar? You need not suffer this evolutionary extinction! Taking one step before you build a site can save you a lot of wasted time and money.

If you Build It, Will They Come?

The first step to developing a successful website is keyword analysis. Keywords are the anchors of each page of your site, a collective summary of your services and products.

The first step to creating an online business is to determine whether there’s sufficient traffic for your business product or service. Let’s take a look at a very simple example.

If you’re selling boating products, each page of your site ought to add boating-related keyword phrases. You must analyze whether or not there’s a sufficient number of searches each month to make your boating site a viable entity. A free method for doing this is to use the Overture inventory tool:

http://inventory.overture.com/d/searchinventory/suggestion/

In our example, we’d conduct a search for “boating” to determine how many searches there are for the keyword and also other boating-related keyword phrases. A quick search shows there were more than 100,000 searches for “boating” and over 4,000 searches for “boating supply” in March 2005. These numbers recommend that there clearly is enough traffic to build a website selling boating products.

Alternatively, assume that we would like to build a website promoting our hiking guide service in Nevada. If we do a search for “Nevada hiking” utilizing the Overture inventory tool, we find that there are just 100 or so searches a month. Should we go ahead and build the site? Most likely not. There merely isn’t enough interest to justify spending the time and money.

Regrettably, we regularly talk to site owners who have spent significant amounts of money creating a site only to find that there is little interest in their product or service. By performing keyword analysis, you can determine whether or not a site should be created before you spend the time, energy and money on it. There’s little reason to create a site that has no chance of success.

Escape the 9-to-5 and live the lifestyle of your dreams by transforming your life’s passion into an extremely profitable Online Business – Start your Online Business now.

If you want to know how to exactly do that, go here: Work online



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