Multivariate Split Testing Free

October 16th, 2008

Did you know that Google now offers a free split testing service? It includes multivariate split testing where you are testing multiple variables at the same time.

http://www.google.com/websiteoptimizer

A/B Split & Multivariable Testing
Identify your most effective site elements. Test everything from individual copy blocks and images to complete page layouts.

Designed For Marketers, By Marketers
Your time is valuable, and small changes can drive big results. So we?ve designed Website Optimizer to require minimal IT support, giving marketers greater control, flexibility, and speed.

START HERE
https://www.google.com/analytics/siteopt/splash?hl=en

FAQ
http://www.google.com/support/websiteoptimizer

Typically multivariable split testing software is anything but cheap, so for me this is a welcome find.

Hope it helps you too.

Gary