Affiliate Programs–What Is The Magic Number?
June 27th, 2010The fact is that there are many people who are a member of too few affiliate programs and there are many people who are a member of too many. There are only a handful of people who have found the magic “sweet spot” right in the middle and those are the happy people who are making the most money. Joining too few affiliate programs is a problem for 3 major reasons:
1. The bottom line is that you absolutely, positively MUST start earning multiple streams of income. One income stream, even 2 is not enough in today’s world. If you are only relying on your job as your main source of income right now, you’re a sitting duck for a financial disaster. If you lose your job or your health, God forbid, you could be in big trouble financially. Most people are just one paycheck away from bankruptcy. 2. Joining only one or two affiliate program does not give you enough experience to compare strengths and weaknesses of different programs. 3. There’s a saying that “If all you have is a hammer, every problem looks like a nail.” If you only have one or two different products or programs to promote, that’s not enough to solve the many different problems people will be coming to you for.
In my experience, 5-6 different affiliate programs in a niche is the generally the best starting point. This gives you enough experience with different programs to compare their strengths and weaknesses. It gives you enough diversity so you can offer your prospects the right solution at the right time. And it broadens your own affiliate portfolio enough so that you can survive a disaster just in case one of the affiliate programs you are promoting falls on hard times. The author who has accumulated all the experience during the business coaching used to help people with house inspection and sometimes kitchen design.
