Link Building
June 27th, 2010You have possibly heard that search engines like to see links and lots of them to a website, it helps to indicate which sites the search engine should list, as a link to a site is a bit like a vote for a site. That’s a reasonable viewpoint as, spammers networks aside, websites do have a tendency to link most to other sites that are interesting to the first sites readers.
If you are a small business owner with a website how do you go about building links to your website? There are many ways to get links but it is important to know that all links are not the same, some are much more powerful than others. Just one link from a relevant authority site can be worth many links from other.
The best links to get are links that are composed of your target keywords as the anchor text (the clickable words on the other site) and they come from sites that are relevant to your business or that are powerful for other reasons. (A link from The NY Times to your book-keeping website would be choice even if it is not related to your business!)
More good ways to get links to your website:
Firstly, have good content, whether this be in a blog or traditional style website, give potential link sources something good to link to before you try to get it linked to:
- Give it a mention in your Twitter, Facebook, Linkedin etc accounts.
- Mention it in relevant forums and blogs that allow comments and links to articles.
- Bookmark it at the social bookmark sites like Digg and Delicious.
- Publish a short version of it on article sites like Ezinearticles or GoArticles (with a link to the main article of course).
- Blog it anywhere you got a blog.
See if your suppliers will link to you and try getting links from appropriate associations of professionals.
Perhaps do a deal with a similar service in another city, a mention with a link to them from a blog article of yours in return for a similar mention from them of your website.
Find out who links to your competitors and try to get links from those sites too. You can check your competitor links by typing the following string into your browser location bar:
http://search.yahoo.com/search?p=linkdomain:somedomain.com%20-site:somedomain.com
Remember to replace the two ‘somedomain.com’ bits in that string with the domain you are examining.
Are there specialist directories in your industry? Prominent bloggers? – See if you can get links from them or a review of a product (with a link of course).
See if you can guest post in those industry blogs with a link or two to your site of course.
Even unrelated sites can have their uses, local directories help to get your name out there have a little link juice and they are good citation references if you are hoping to get a Google Local Business listing (more about that another time…).
If you can write an article on your industry you could also try publishing it on article directories or on social media websites like Hubpages.com. Remember to include a link back to your site of course! Even better write a few articles and submit them to a spread of article directories like GoArticles.com and Ezinearticles.com and some social sites like Hubpages.com and Squidoo.com. Interlink them a little and make sure they all have links to your main site.
Do you have an RSS feed on your blog? Add the RSS feed to the various RSS distribution services such as feedagg and feedage.
Check out Adsurf for more Internet Marketing Tips
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