”Key” Tips for Writing Successful SEO Copy

April 18th, 2010

SEO copywriting or writing matter for the search engines is a different kind of writing form that helps you create content that is reader-friendly. In essence, an SEO copywriter will take an already original bit of writing and then they will make minute alterations that will allow the search engines to find it easier. SEO copywriting consists of inserting “hot” keywords into ordinary content. It’s not about taking your content and just shoving a bunch of keywords and phrases into it in order to get a higher ranking. Google, Bing, Yahoo! and most other major search engines frown upon intentional abuse of the keyword system and will punish these sites accordingly. This is why when you’re planning to write a good copy, you have to take note of the keyword density. The big difference between normal copywriting and SEO copywriting is that it focuses not only on the viewers but it also weighs what sort of impact the writing will have on the search engines.

The most important aspect of SEO copywriting is knowing how to choose the right keywords and phrases to use within your copy. It is essential to focus on finding just the correct keywords to populate your webpage with just the right amount of keyword content. When you start writing your copy, include your targeted keywords through out its body, not just the beginning. Another mistake is to try to use too many keywords all at once – you should limit yourself to two or three keywords or phrases for each article or item. In addition, you must pay attention to the frequency of the occurrence of your keywords within the content you write. The consensus among Internet marketers is that about 3% of the total words in your copy should be your targeted keywords. Others believe that figure is more like five percent, but in reality both are just a guideline, there are no hard and fast rules set in stone. The real rule of thumb is to make sure that while you utilize keywords and phrase within your writing that you ensure your text is still read-able and stimulating to your site’s visitors. You won’t do your copy any favors by trying to shoehorn in keywords that make it jarring and unnatural. It is important to have a decent ratio of keywords in your copy, but do not let the overall quality of it suffer solely for the purpose of adding keywords. If you are wondering how to check the density of your keywords, there are many free options you can find online.

It helps to have a full understanding of the subject or theme of the website and what the focus or goal is overall. As with any other type of good writing, you should know your audience and have an understanding of what they would want to read. You can’t use the correct keywords in your copy until you know who your target audience is. It is just necessary to combine keywords, audience knowledge and understanding of your subject in order to write great SEO content. A website that, say, exists for the purpose of furnishing SEO services, needs keywords that will lead people who need the services to it. Also, try to keep your text length optimized on your page. It is, of course, important to have enough information on your website so that all of the necessary sections of your site are filled with copy in order to have good SEO. Search engines often want to see text that is between 300 to 500 words on page to analyze the keyword relevance.

Finally, not all search engines deep scan your page, so it is very important to include each of your keywords in the opening paragraph so all the search engines will notice your page. Make sure that any links you have to pages deeper within your site are text-based as many engines will not read or follow image-based links.

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